Paid Ads 101 for Startups: A Beginners Guide Paid advertising has changed significantly over time. Gone are the days when a small investment and basic keyword targeting could yield substantial results. Nowadays, competition is fierce, and every dollar spent needs to be carefully allocated, especially when budgets are tight.  ...

Track ROI Through Marketing Analytics Dashboards Data plays a pivotal role in shaping marketing strategies. Businesses must effectively gather, manage, and analyse data to remain competitive and make informed decisions. However, the abundance of data presents a challenge for marketing teams. How can we turn this wealth of data into...

The Only CRM Integration Handbook You Need Customer data is very crucial in business. Analysing it will help gain insights into the preferences and behaviours of both existing and potential customers, enabling companies to tailor their marketing efforts more effectively. However, managing this wealth of data can be a daunting...

Introduction to Conversion Rate Optimization (CRO) Whether you’re running an ecommerce website, overseeing online marketing efforts, or managing SEO strategies, conversions play a pivotal role in driving business success. Conversion Rate Optimization (CRO) practices are essential for maximizing your potential to attract and retain customers. In this comprehensive guide, we’ll...